Friday, November 23rd, 2007...10:08 pm

Google’s “I’m Feeling Lucky” Button Costs Them $110 Million/Year

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Because the button takes users directly to the top search result, Google doesn’t get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt’s Tom Chavez. So why does Google keep such a costly button around?

read more | digg story

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